Case Study: Carta achieves company-wide transparency and alignment with Asana

How Carta keeps their fast-growing team in the know with Asana

Carta, founded in 2012, is a fast-growing company of 300+ employees across six offices that helps public and private companies manage securities. With a startup mentality and rapid hiring and product change, teams—especially compliance—struggled to stay informed and coordinated, risking missed updates and inconsistent customer-facing information.

Carta uses Asana to track work, run routine processes, and organize cross-functional meetings like Show and Tell, Town Hall, and daily morning standups. The tool created transparency and accountability across teams and offices, improved compliance visibility and roadmap alignment, and let Carta sustain rapid growth while keeping the speed and coordination of a smaller startup.

Carta

Jina Kim

Compliance