Case Study: Boatsetter achieves streamlined fleet operations and better guest experiences with Asana

How Boatsetter makes private boating more accessible with Asana

Boatsetter, a Miami‑based "Airbnb for boats," connects private boat owners and licensed captains with people who want to go boating and recently launched curated Boatsetter Experiences. Rapid growth, a global fleet, and a 50/50 remote/in‑house team left the company struggling with coordination: email overload, no consistent processes, tight deadlines, and the need to keep safety and guest experience consistent worldwide.

Two years ago Boatsetter adopted Asana to set and track goals, break projects into tasks, assign clear ownership, and centralize information with dashboards, calendar views, comments, and templates. The change eliminated email chaos, sped up rollouts (like a complex email-system migration), improved transparency and timelines, and helped the team streamline operations so they can deliver safer, more consistent boating experiences.

Boatsetter

Pablo Vidal Areán

CMO