Case Study: AdRoll achieves 752 completed tasks in one year with Asana

How AdRoll’s Head of Product Marketing completed 752 Asana tasks in one year

AdRoll is a global growth platform for e-commerce marketers that has scaled rapidly since its 2007 founding to 500+ employees across multiple offices. When Kevin Garcia, Head of Product Marketing, expanded his role in 2017 to take on the work of six people, he needed a reliable way to stay organized, accountable, and on top of shifting priorities across teams and regions.

Kevin adopted Asana to plan product launches, prioritize daily work, run one-on-ones, streamline reporting, and coordinate cross-functional initiatives—saving 1–2 hours on reporting and fitting his project-management style better than alternatives. The result: he completed 752 tasks in one year across seven teams and five regions, led AdRoll’s brand refresh, and earned the company’s “Roller of the Year” recognition.

AdRoll

Kevin Garcia

Head of Product Marketing