Case Study: Hotmart centralizes work, automates reporting, and slashes planning time with Asana

Hotmart helps people make a living from their passions with Asana

Hotmart is a global platform that helps people create, host, and sell digital products—born in 2011 and grown to millions of users and hundreds of thousands of products across 188 countries. Rapid international expansion and a distributed workforce led teams to use disparate spreadsheets and project tools, creating silos, fragmented visibility, and limited centralized reporting for leadership.

Hotmart’s Strategy & Operations team rolled out Asana company-wide with templates, a standardized playbook, and a Power BI integration to automate dashboards and reporting. Today 1,000+ employees use Asana to manage 300+ projects, improving cross-team collaboration and transparency, enabling faster, data-informed decisions, and delivering major time savings (for example, Creative Lab’s planning time fell from one week to three hours).

Hotmart

Arthur Campanha

Strategy & Operations Analyst