Case Study: Guru achieves marketing and sales alignment and saves 1–2 hours per week with Asana

Guru aligns their marketing and sales teams with Asana

Guru, a Philadelphia- and San Francisco–based real-time knowledge management company founded in 2015, needed tighter alignment between its growth marketing and sales development teams. With teammates split across coasts, projects were siloed, Slack updates were hard to action, and teams spent hours each week in status meetings while details and ownership frequently fell through the cracks.

Guru standardized on Asana—already used by marketing—to centralize projects, define responsibilities, and use reusable templates for campaigns and events. The platform became a single source of truth with Slack integration, reducing weekly status meetings and saving teammates an estimated 1–2 hours each, improving lead follow-up, accelerating onboarding, and enabling more collaborative, higher-impact marketing and sales work.

Guru

Julia Bersin

Senior Manager of Demand Generation