Case Study: Grain achieves 50% faster meal R&D with Asana

Grain cuts timelines in half with Asana

Grain is a Singapore- and Thailand-based meal delivery and catering company that grew quickly from a small startup into a larger operation. As projects were managed across spreadsheets and email, the team struggled to align priorities, track tasks, and scale processes efficiently—creating slow product development and time-consuming coordination.

Grain rolled out Asana company-wide after a product-team trial and CEO endorsement, using boards, lists, timelines, calendars, forms and templates to centralize work and standardize processes. The change cut meal R&D from two months to four weeks, reduced strategic meetings to 45 minutes or less, sped up operational issue resolution to under a day, and improved company-wide alignment through shared OKRs and visible roadmaps.

Grain

Shawn Liam

Director of Digital Products