Case Study: Gorjana reduces creative review meetings by 75% with Asana

gorjana reduces creative review meetings by 75% with Asana

gorjana is a Laguna Beach–founded lifestyle jewelry brand with 16 U.S. stores and a growing e‑commerce business. After pivoting from wholesale to direct retail, a seven‑person brand team faced rapid online growth and COVID‑driven shifts to digital channels, but relied on ad‑hoc communication, lacked repeatable processes, and spent excessive time in creative review meetings.

By centralizing work in Asana—using templates, a team playbook, and in‑task creative reviews—gorjana streamlined approvals and collaboration. The change cut weekly creative review time by 75% (from 2 hours to 30 minutes), boosted email production from two to seven per week, and enabled new content channels like a blog and online lookbooks while improving cross‑functional onboarding and execution.

Gorjana

Kenah Cooper

Director of Brand Marketing