Case Study: L’Interdit by Givenchy achieves on-time global launches and unified cross-functional collaboration with Asana

Givenchy takes its luxury vision to stores around the world with Asana

Givenchy, part of LVMH and headquartered in Paris, needed a better way to coordinate global product and consumer-experience launches across its Product and Consumer Experience teams. With one Planning & Development Lead managing 80+ concurrent projects and working with 200 collaborators across 19 functions, the company struggled to share a consolidated schedule, keep deadlines aligned, and deliver a consistent brand experience across stores and channels.

To solve this, Givenchy moved project management into Asana so cross-functional teams could plan, store assets, and track timelines in one place. The platform supported weekly task-force coordination and end-to-end launch tracking — illustrated by the 18-month, on-time 2018 relaunch of L’Interdit in ~120 countries — cutting emails and calls, improving visibility, and delivering a cohesive, successful global launch.

L’Interdit Givenchy

Arthur Auffret-Cariou

Planning & Development Lead