Case Study: Gear Patrol achieves increased magazine ad revenue and launches conferences with Asana

Gear Patrol grows magazine ad revenue with Asana

Gear Patrol is a New York–based product journalism publisher (2.8–8.5M monthly unique viewers) that produces an award-winning magazine, videos, reviews, and live events. As the company doubled in size, a 10-person creative team had no scalable project-management tools; unclear processes, hidden feedback in Slack, and reactive day-to-day work made collaboration messy and limited strategic, brand-building projects.

By adopting Asana and building shared templates, timelines, and training led by Art Director Joe Tornatzky and Marketing Manager Caitlyn Shaw, Gear Patrol centralized tasks, feedback, and schedules. The result: smoother interdepartmental workflows that freed creative capacity to produce a custom cover, expand the magazine from biannual to quarterly (boosting print ad revenue), launch the Stocked conference, and pursue new revenue and brand initiatives like the GP100 awards.

Gear Patrol

Caitlyn Shaw

Consumer Marketing Manager