Case Study: Gannett grows its digital subscriber base and scales campaign execution with Asana

Gannett marketing operations grows digital subscriber base with Asana

Gannett’s Marketing Operations team needed a way to scale campaign production after bringing work in-house, but information was scattered across apps and it was difficult to track timelines, progress, and resource use. Before using Asana, the team could manage only 50–70 campaigns per month across 200 markets and wanted to improve efficiency without adding headcount.

Asana provided a central platform for end-to-end campaign management, with templates, workflow builder, forms, rules, reporting, portfolios, and workload tracking. This helped Gannett standardize processes, improve visibility, and automate manual steps, increasing output to 120–150 campaigns per month and saving 389 workdays. Asana also helped the team better measure performance and team capacity, enabling smarter resource allocation and continued growth.

Gannett

Steven Tai

Director, Marketing Operations