Case Study: G2 Crowd launches campaigns 2X faster and scales its marketing team 6X with Asana

G2 Crowd’s marketing team hits annual goals 2X faster with Asana

G2 Crowd, a Chicago-based B2B software review platform that drives 50% of the company’s revenue through site traffic and its sales pipeline, needed to scale its marketing team 6X in one year while maintaining execution and accountability. When CMO Ryan Bonnici took on that mandate, the team was hampered by unclear responsibilities, siloed information in email and chat, and hundreds of hours spent on status meetings—limits that would prevent true scaling without a new operating model.

Ryan implemented Asana across the marketing organization, training managers and leading by example so projects, programs, and workflows lived in one place. The result: campaigns launch 2X faster, more than 180 hours are saved quarterly previously spent in check-in meetings, new hires onboard quickly with historical context, and the marketing team successfully scaled 6X while improving visibility and execution against traffic, reviews, and revenue goals.

G2 Crowd

Ryan Bonnici

Chief Marketing Officer