Case Study: Fireclay Tile saves 600 hours a quarter and doubles marketing output with Asana

Fireclay Tile’s marketing team saves 600 hours a quarter with Asana

Fireclay Tile, a Northern California tile maker with 160+ employees, relied on a lean marketing team to sustain its reputation in commercial and residential design since 1986. When Creative Director Jamie Chappell joined, the team faced siloed information in email and spreadsheets, inefficient meetings and emails, missed deadlines, and no standardized processes or real-time visibility—making it hard to scale ambitious engagement and web-traffic goals.

The team adopted Asana company-wide, training on a standard product launch and building a master marketing calendar plus reusable templates to centralize planning, tasks, and files. Asana cut campaign planning time in half, saved roughly 600 hours per quarter (about 50 hours/week), enabled the team to execute twice as many programs, increased brand awareness fourfold, and provided real-time reporting—leading to company-wide adoption.

Fireclay Tile

Eric Edelson

Chief Executive Officer