Case Study: Figma cuts stand-up meeting time by 50% and speeds employee onboarding with Asana

Figma’s product team reduced meeting time by 50% with Asana

Figma, the browser-based UI design platform that has grown to over 1 million signups and 100+ employees, needed a simpler way to manage product and engineering work as it scaled. Early product leader Badrul Farooqi found JIRA too complex for the team’s workflows and needed a lightweight, flexible tool to connect cross-functional teams, create transparency, and reduce management overhead during fast growth and public launch.

Figma tested and migrated product and engineering work to Asana, using templates and shared projects so work became the team’s source of truth and responsibilities were clear. Asana shortened weekly stand-ups by 50%, sped up onboarding as the company grew, and fostered trust and accountability across teams — becoming the execution engine for launches and ongoing product development.

Figma

Badrul Farooqi

Product Manager