Case Study: FedEx achieves 9x faster speed-to-market with Asana

FedEx speeds go-to-market 9x with Asana

FedEx, a global leader in transportation and e-commerce, faced challenges with operational bottlenecks and manual coordination across its Marketing and Sales Enablement teams. The company managed a complex network of over 24 intake forms, leading to delays as teams manually chased information. To address this, FedEx turned to Asana to build a unified, AI-powered operating model to transform how strategic initiatives are planned and delivered.

By implementing Asana's AI Teammates and workflow automation, FedEx created an intelligent intake and governance engine. The solution automated request triage, generated strategic briefs, and drafted key documents, compressing planning timelines from weeks to days. Asana helped FedEx achieve a 9x faster speed-to-market, save over 1,200 hours annually in content development, and reclaim 300+ hours per year in manual reporting, establishing a scalable framework for global execution.

FedEx