Case Study: E.ON Next increases request capacity and speeds campaign delivery with Asana

E.ON Next increases request capacity by 465% with Asana

E.ON Next, a leading UK energy supplier, faced significant operational challenges as rapid expansion increased the volume and complexity of its marketing campaigns. The Go-to-Market (GTM) team struggled with inconsistent messaging, slow campaign deployment, and a high volume of requests that led to resource strain and duplicated work. Manually creating project briefs from scratch was particularly costly, consuming valuable producer time and creating communication delays. To address these issues, they turned to the Asana platform for a solution.

By implementing Asana, E.ON Next created a centralized intake process with forms and automated workflows, which became their single source of truth for campaign management. They used Asana AI Studio to automate the generation of project briefs and the triage process. The results were substantial: the team saved 318 work days, reduced manual coordination by 25%, and increased request capacity by 465%. Campaigns were launched seven to ten days faster, and the GTM team saved an estimated £5.5K per month. Crucially, Asana enabled every project to be directly linked to the company's strategic goals, ensuring clear alignment from intake to execution.

E.ON Next