Case Study: Dow Jones saves 10% of their workday with Asana

Dow Jones marketing saves 10% of their workday with Asana

Dow Jones’ B2B marketing team — a 20-person group spread across New York, London, and Singapore that runs about 10 large omnichannel campaigns a year — needed a way to coordinate cross-functional work (demand gen, content, creative), scale processes, and maintain visibility and handoffs as the team grew and moved to fully remote work during COVID‑19. Excess admin and time spent searching for information threatened creative capacity and timely campaign delivery.

The team implemented Asana company‑wide (led by the CMO), using templatized projects, portfolios, multi-homing, and a formal onboarding workflow to standardize work and handoffs. The result: no disruption when shifting to remote work, up to 10% of each day reclaimed from administrative/search tasks, clearer workload management, faster onboarding, and more time for strategic and creative work — with other Dow Jones teams beginning to adopt the same approach.

Dow Jones

Rossa Shanks

Chief Marketing Officer