Case Study: Discovery Digital Studios achieves streamlined, scalable video production and cross-platform distribution with Asana

Discovery Digital Studios deliver content across their digital channels #withAsana

Discovery Digital Studios — the team behind Food Network and Cooking Channel’s digital video content — produces hundreds of short- and long-form videos every month for a rapidly changing set of platforms and audiences. Faced with “spreadsheet chaos,” shifting priorities, platform-specific technical requirements, and dozens of simultaneous projects, the team risked losing videos in the workflow and missing promotion opportunities across channels.

They adopted Asana to standardize production with templates, assign clear ownership and due dates, centralize assets and timelines, and iterate on processes quarterly. The result: higher visibility and accountability, everyone acting like a mini project manager, consistent cross-platform distribution, fewer missed deliverables and contractors, time and cost savings — enabling the team to scale to roughly 600 video variants per month while reaching hundreds of millions of viewers.

Discovery Digital Studios

Michael Singer

Leads their Production Management Team