Case Study: DIRECTV saves $800K annually and boosts work volume by 80% with Asana

DIRECTV saves $800K annually and boosts work volume by 80% with Asana

DIRECTV needed to streamline operations across more than 20 teams. Their challenges included multiple confusing intake forms for work requests, inconsistent project updates, and a siloed project management model that blocked cross-functional visibility and accountability. They turned to Asana for a solution.

By implementing Asana, DIRECTV centralized its work intake and project management. This created a streamlined system with standardized templates, automated routing, and AI-generated status reports. The results were significant, including an 80% increase in work intake volume and annual savings of $600,000 to $800,000. Asana also cut status update preparation time from three hours to just five minutes per week.

DIRECTV

Amiena Murad

Senior Director, Business Operations, DIRECTV