Case Study: BloomThat achieves five times more Mother’s Day deliveries with Asana

Delivering delight on Admin day with Asana

BloomThat is a San Francisco–based floral delivery startup (with offices in New York and Los Angeles) that sells modern bouquets and small gifts for occasions from “just because” to big holidays like Admin Day. Planning those large, cross‑company campaigns across multiple markets was difficult — the team relied on Google Docs and email, and important details would get lost during peak seasons.

Since adopting Asana in 2015, BloomThat uses Calendar View, due dates, templates, and past‑project references to coordinate cross‑functional work and seasonal campaigns. The result: clear ownership and accountability, fewer dropped details, reusable processes for each season, and a measurable impact — they now deliver five times more blooms during Mother’s Day week while keeping teams aligned and on schedule.

BloomThat

Francesca Ravella

Marketing Manager