Case Study: COS accelerates campaign production by 90% with Asana AI

COS accelerates campaign production by 90% with Asana

COS, a global fashion brand within the H&M Group, faced significant challenges with its campaign production. The process was hampered by time-intensive manual setup in Excel and cross-functional coordination via email, which led to a high error correction rate and frequent requests for unnecessary assets. To address these inefficiencies, the brand turned to Asana and its AI Studio to build a unified, AI-powered operating model.

By implementing Asana, COS automated its intake, project generation, and quality control workflows. The solution used AI to validate briefs for completeness, automatically generate structured projects with cascading deadlines, and proactively monitor work for errors. This resulted in a 90% reduction in campaign setup time, unlocked £84,100 in annual capacity, and doubled the team's asset output, allowing them to deliver over 1,000 assets per campaign.

COS