Case Study: ClassPass produces campaigns 30–40% faster and boosts team efficiency with Asana

ClassPass moves 30-40% faster with Asana

ClassPass, a global fitness-booking company founded in 2013, relied on a 25-person marketing team to run dozens of campaigns each quarter but struggled with visibility and coordination. Work was scattered across email, chat, and spreadsheets, which caused delays, duplicate requests, lost documents, and no single source of truth—hindering the team’s ability to scale.

By adopting Asana as a centralized work-management system, ClassPass built a Creative Requests workflow with templates, custom fields, and in-task feedback to manage priorities, resources, and approvals. The result: a 20% gain in team efficiency, 25% fewer meetings, campaigns produced 30–40% faster, and roughly double the number of ads delivered in a year.

ClassPass

Kerry Hoffman

Senior Project Manager of Marketing Operations