Case Study: Clas Ohlson achieves faster digital campaign launches and unified team collaboration with Asana

Clas Ohlson launches digital campaigns faster with Asana

Clas Ohlson is a leading Swedish hardware and home goods retailer with 230 stores across the Nordics, a large e-commerce business and 2.5 million loyalty members. Its Finnish digital marketing team, responsible for seasonal campaigns, social media and driving online traffic, struggled with spreadsheet-based planning that created versioning chaos, blocked real-time collaboration and wasted time on manual updates.

By adopting Asana, the team standardized how work is planned and used project templates and calendar views to kick off and schedule campaigns faster. The result: reduced planning time for 11–12 seasonal campaigns per season, real-time visibility into regional goals and priorities, better cross-team alignment, and a single source of truth that helped them coordinate the launch of a new website and focus on higher-impact marketing work.

Clas Ohlson

Deneb Petterson

Clas Ohlson