Case Study: CityFibre boosts visibility and streamlines marketing workflows with Asana

CityFibre’s Marketing Team boosts visibility into work and streamlines processes with Asana

CityFibre, the UK’s third national digital infrastructure platform headquartered in London with 400+ employees, was rapidly expanding broadband networks across 70+ towns and preparing to reach millions more. Its Corporate Marketing and Consumer teams faced fragmentation from spreadsheets, unclear ownership, slow manual processes, and a need to scale communications, manage agencies, and onboard new hires quickly while maintaining consistent branding.

The teams adopted Asana—using pilots, champions, sandbox testing, and training—to centralize work, automate intake and task routing with Rules and Forms, and build boards for PR, social, campaigns, and onboarding. The result: 98% adoption across marketing within a year, a consumer campaign launched in two months with 75% of the team new, streamlined scaling from ~30 city projects in 2020 to 70+ in 2021, and reduced time spent on “work about work” with clearer visibility and faster delivery.

CityFibre

Victoria Sanches

Marketing Operations Manager