Case Study: Cadeau Maestro achieves seamless cross-team collaboration and on-time project delivery with Asana

Cadeau Maestro runs a growing e-commerce business with Asana

Cadeau Maestro is a Saint‑Étienne, France–based e‑commerce gift retailer founded in 2009 that now serves about 4.5 million visitors a year with just 13 employees across a shop, warehouse, and office. Rapid growth and long lead times (projects planned up to nine months ahead) made coordination difficult: ideas and task details were scattered across email and Word docs, the team struggled to track work across locations, and recurring projects like the company magazine frequently ran late.

The company implemented Asana to centralize ideas, assign tasks, and track projects end‑to‑end—from website and B2B platform work to the magazine and a new personalized‑gifts category. Asana gave everyone visibility into responsibilities and deadlines, kept a searchable backlog of ideas, helped spot supply‑chain issues, and ensured on‑time delivery of key initiatives. The result was smoother collaboration across store, warehouse, and office, improved efficiency, and better support for continued growth.

Cadeau Maestro

Nicolas Graillon

e-business Manager