Case Study: Borussia Mönchengladbach achieves 1.5X faster campaign launches with Asana

Borussia Mönchengladbach launches campaigns 1.5X faster with Asana

Borussia Mönchengladbach, a Bundesliga club founded in 1900, needed to modernize its brand and scale a growing marketing team (from 2 to 13 people) while executing a major rebrand. Relying on email left work fragmented and opaque, so the club sought a flexible, easy-to-adopt tool to centralize planning, clarify responsibilities and deadlines, and improve cross-functional collaboration.

The team adopted Asana to manage strategy, campaigns, creative production and partnerships using templates and shared project tracking. As a result, teammates save 20+ hours each month previously spent in check-ins, campaigns launch 50% faster (1.5×), and the marketing team has scaled output and shifted focus toward performance marketing to drive more revenue.

Borussia Mönchengladbach

Johannes Feldges

Head of Marketing and Brand