Case Study: BOOM! Studios achieves top-five North American comic-book publisher status with Asana

BOOM! Studios moves to a top five comic book publisher in North America with Asana

BOOM! Studios is a Los Angeles–based comic and graphic novel publisher of about 50 employees known for inclusive, multi-imprint publishing. The marketing team struggled with fragmented workflows—one‑off emails, sticky notes, chats, and documents—leaving responsibilities unclear, tasks forgotten, and cross‑department visibility (for example between sales and marketing) poor.

They implemented Asana company‑wide to centralize work, standardize processes with templates and automations, and onboard staff through hands‑on training, managing the entire lifecycle of a title in one place. The result: faster, clearer collaboration, fewer duplicate efforts, longer creator partnerships, and measurable business impact — BOOM! rose from the #7 to the #5 publisher in North America in under four years.

Boom! Studios

Arune Singh

Vice President of Marketing