Case Study: Bobbi Brown Cosmetics achieves flawless global marketing execution with Asana

Bobbi Brown crushes global marketing campaigns with Asana

Bobbi Brown, the global cosmetics brand founded in 1991 and sold in 73+ countries, faced a massive coordination challenge managing multiple simultaneous global product launches—like the Fall 2017 Crushed Lip Color campaign. With dozens of stakeholders across creative, e‑commerce, social, and regional markets, Creative Project Manager Andrew Chin needed better visibility into the many small steps between major milestones to prevent delays and errors.

By mapping granular tasks in Asana—using custom fields, color‑coded status, templates, and centralized communication—Andrew gained real-time oversight, accountability, and an easier way to prioritize resources. The Crushed Lip campaign launched in September 2017 with all assets approved and distributed globally, and the team now relies on the same repeatable Asana process to streamline cross‑functional work and reduce lost email threads.

Bobbi Brown Cosmetics

Andrew Chin

Creative Project Manager