Case Study: Bending Spoons achieves zero missed deadlines and company-wide visibility with Asana

Bending Spoons moves toward the #1 spot with Asana

Bending Spoons, a Milan-based app studio with over 300 million downloads and about 170 employees, builds and markets apps like Splice, 30 Day Fitness, and Sleep. As the company scaled rapidly, teams faced scattered communication, complex onboarding, and hundreds of concurrent projects across content, engineering, and people operations—so they needed a simple, org-wide work management tool that provided a clear, big-picture view.

They implemented Asana company-wide, using Forms, templates (notably for onboarding), and executive buy-in to drive fast adoption. The result: centralized work and clearer responsibilities, zero missed deadlines for People Operations, smoother project kick-offs, stronger cross-functional communication, and fewer tasks falling through the cracks—helping Bending Spoons sustain rapid growth toward its #1 goal.

Bending Spoons

Alice Valsecchi

People Operations Manager