Case Study: Barfoot & Thompson achieves cross‑company collaboration and faster reporting with Asana

Barfoot & Thompson break down silos with Asana

Barfoot & Thompson is New Zealand’s largest privately owned real estate company—family‑run since 1923 with about 2,300 employees across 75 branches and roughly 40% market share in Auckland. Its Support Centre provides marketing, IT, training and operational support, but growing complexity left the organisation siloed with limited visibility, poor accountability, and slow project reporting—problems the new CEO prioritized to fix.

The Support Centre chose Asana to centralise work, standardise processes and improve cross‑functional collaboration. By tracking initiatives, assigning clear responsibilities, using templates and forms, and sharing real‑time project data, teams gained transparency; leadership can now view project status instantly and reporting that once took days now takes minutes. The platform supported large efforts like a full rebrand and will be used to manage future system and cross‑functional rollouts.

Barfoot & Thompson

Vaughan Borcovsky

Operations Manager