Case Study: BAGGU achieves 1,000+ store distribution and streamlined bicoastal operations with Asana

BAGGU makes high-quality and stylish bags #withAsana

BAGGU makes simple, eco-friendly, high-quality bags and grew from a mother‑and‑daughter garage operation into a brand selling in over 1,000 stores with a 21‑person team. Rapid growth exposed limits of their ad hoc systems—email, spreadsheets, and pen‑and‑paper—especially after splitting design and operations to San Francisco while sales stayed in New York, which made coordination and scalable processes difficult.

The team adopted Asana to replace scattered requests and track projects as actionable tasks, using it for production schedules, catalog launches, and cross‑office coordination. Asana reduced email, improved visibility between design, production, and sales, and let 21 people manage global distributors and retail partnerships—enabling BAGGU to scale operations, meet deadlines, and compete with larger players while continuing to deliver quality products.

Baggu

Emily Sugihara

Founder and CEO