Case Study: Awin achieves a 4-day work week with Asana

Awin moves to a 4-day work week with Asana

Awin, a Berlin‑headquartered leader in affiliate marketing with about 1,100 employees and 15,200 advertiser customers, faced mounting complexity as projects grew during the COVID‑19 era. Siloed teams relied on spreadsheets and email, slowing cross‑department collaboration and standing in the way of Awin’s goal to trial a four‑day (32‑hour) work week. The company needed a single, user‑friendly work management platform that integrated with existing tools and could scale across its global teams.

Awin piloted and then rolled out Asana—starting with Black Friday campaigns—because of its intuitive interface, integrations, and automation. Roughly 80% of employees adopted the platform, enabling transparent project plans, automated reporting and repetitive tasks, and smoother cross‑functional work across 15 countries. The result: streamlined global projects (like the Awin Access launch), less email and spreadsheet “ping‑pong,” and sufficient efficiency gains to move the company to a four‑day work week while beginning to map OKRs in Asana.

Awin

Felix Witte

Director Corporate Development & Strategy