Case Study: Autodesk achieves 50% more efficient Customer Events team with Asana

Autodesk’s Customer Events team is 50% more efficient with Asana

Autodesk, maker of 3D design, engineering, and construction software, runs 80+ industry trade shows and user conferences like Autodesk University (12,000+ attendees). Its 30-person Global Customer Events team and PMO struggled without a central project-management system: work lived in silos, responsibilities and deadlines were unclear, historical knowledge was lost when people moved roles, and the team spent excessive time on coordination and “work about work.”

The team adopted Asana for planning, templates, Forms, and automated Rules to triage inbound requests and centralize information. That cut coordination emails by 75%, made request handling 5× faster, and improved execution efficiency by about 50% through reusable project templates, automated approvals, and better meeting management — enabling faster, less error-prone event delivery and easier pivoting to digital events.

Autodesk

Joël St-Pierre

Head of PMO