Case Study: Autodesk achieves 30% annual site traffic growth for three years and doubles content production with Asana

Autodesk has grown site traffic by 30% three years in a row with Asana

Autodesk, the maker of design and engineering software, launched Redshift as its owned-media site to reach architecture, engineering, construction, and manufacturing professionals. As Redshift grew from a small blog into a global publication, the 14-person editorial team faced a scaling challenge: their CMS couldn’t provide a transparent, centralized content calendar or manage the increasing number of stories, authors, editors, and cross-functional contributors.

The team adopted Asana to centralize and standardize workflows, keep conversations and files tied to tasks, and give stakeholders multiple views of progress. As a result, Redshift now publishes twice as much content each week, has grown unique page views and organic sessions by 30% year-over-year for three straight years, and scaled into seven additional languages—managing localization of 14 articles per language each quarter—while gaining the visibility needed to support new live events and cross-functional campaigns.

Autodesk

Erin Hanson

Content Marketing Manager