Case Study: Authority Hacker achieves remote-first operations and 50% leaner content production—delivering 400+ course videos with Asana

Authority Hacker empowers their global team with Asana

Authority Hacker is a remote-first marketing education company founded by Gael Breton and Mark Webster that creates in-depth training—more than 400 videos, 200 podcast episodes, and hundreds of blog posts—to help over 6,000 marketing professionals build better websites and grow online authority. Early on they faced operational chaos from fragmented, discussion-oriented tools and repetitive manual processes that had previously forced them to hire large teams just to manage tasks, so they needed an action-oriented system to run content production and scale remotely.

By adopting Asana they centralized work, used templates, two-week sprints, Approvals, and guest access to coordinate global team members and freelancers, and integrated LearnDash via Zapier for timely customer follow-ups. The result: they produced over 400 videos for their Authority Hacker Pro course, transitioned to a fully remote team within six weeks, handled the same workload with roughly 50% of their previous staffing, and gained greater efficiency, organization, and customer delight.

Authority Hacker

Mark Webster

COO