Case Study: AppsFlyer achieves faster project delivery and global alignment with Asana

AppsFlyer boosts agility and coordination of its high-growth international team with Asana

AppsFlyer, a global leader in mobile attribution and marketing analytics with about 900 employees across 18 offices and 12,000 customers including Coca‑Cola, Nike, and Visa, struggled to coordinate work as it scaled. Its fast‑growing marketing organization is split into five autonomous regional teams, and reliance on sprawling spreadsheets left the company without real‑time visibility, accountability, or scalable processes across timezones.

AppsFlyer implemented Asana as a flexible, single source of truth—championed by CCO Ziv Peled and Global Marketing PM Aurel Laor—to centralize projects, share best practices, and train teams. The platform now acts as a virtual PMO, using Timeline for cross‑functional launches (a 40‑person report went live same day in eight languages) and Rules to save 10–30 manual actions per day, boosting speed, quality, visibility, and global alignment.

AppsFlyer

Ziv Peled

Chief Customer Officer