Case Study: Adventure Travel Trade Association achieves 20-30% faster climate action program launches with Asana

Adventure Travel Trade Association launches Climate Action programs 20-30% faster with Asana Professional Services

Adventure Travel Trade Association (ATTA) is a global trade group that supports the adventure travel industry while advancing climate action initiatives. As a 100% remote team that had grown quickly, ATTA struggled with scattered information, slow responses across time zones, and inefficient event and project planning. It turned to Asana and its Professional Services team to help streamline work and improve collaboration.

Asana implemented a 10-week Accelerate engagement, helping ATTA build a reusable annual event planning template, standardize onboarding, and improve remote meetings with shared project views, action items, and task ownership. The results were significant: teams adopted Asana faster, Slack back-and-forth dropped, information became easier to find, and ATTA expects to save 20–30% of planning time on future projects. Asana also helped ATTA bring climate action programs to market faster, potentially cutting coordination time from a year to just months.

Atta

Christina Beckmann

Climate Action Team Lead