Case Study: Adventure Travel Trade Association launches climate action programs 20–30% faster with Asana Professional Services

Adventure Travel Trade Association launches Climate Action programs 20-30% faster with Asana Professional Services

The Adventure Travel Trade Association (ATTA) is a 100% remote trade group of about 50 staff that connects 1,300+ adventure travel organizations and professionals across 100 countries. Facing rapid growth and an ambitious climate-action agenda—multiple new programs, complex partner management, and global teams in different time zones—ATTA struggled with slow cross‑team coordination, buried documents in Google Drive, and constant Slack interruptions that wasted staff time.

ATTA engaged Asana Professional Services for a 10-week Accelerate program to create reusable project templates, centralize reference documents, train teams on custom fields and multi‑project tasks, and run more efficient meetings. The result: faster global collaboration, reduced waiting for remote teammates, fewer Slack queries, standardized onboarding, and an estimated 20–30% reduction in project planning time—enabling quicker launches of climate initiatives like Neutral Together and Tomorrow’s Air.

Adventure Travel Trade Association

Jason Reckers

Chief Operating Officer