Case Study: Accor achieves 96% efficiency gains with Asana

Accor gains almost 100% efficiency improvements through upgrading its global marketing team to Asana

Accor, a global hotel company, was struggling with scattered marketing information, heavy email traffic, and too many meetings across regions and time zones. The team needed a single source of truth to improve collaboration, visibility, and campaign management, and turned to Asana to help centralize its global marketing work.

Asana implemented a centralized platform for Accor’s marketing coordination, including onboarding nearly 200 external agencies and consultants and providing tailored training for adoption. The results were strong: Accor reported a 96% improvement in team efficiency, a 50% reduction in meetings and emails, and more than 300 campaigns managed on Asana, helping teams work faster and more transparently.

Accor

Juliette Dembele

Campaign Director