Case Study: Lansinoh streamlines account-based marketing with Asahi Technologies' marketing automation integration

Lansinoh improves account-based marketing across 60+ countries with Asahi Technologies

Lansinoh, a global healthcare company specializing in products for nursing mothers, needed to integrate data collected from its website forms into its third-party marketing automation software. Their challenge was to automate this process to better leverage account-based marketing and data-driven decision-making. They engaged Asahi Technologies for custom web development services to create this link.

Asahi Technologies built a custom solution that integrated three of Lansinoh's lead capture forms with their marketing partner's database using an EDI or XML-based integration. This provided a real-time feed of customer information to drive targeted email campaigns. The solution allowed Lansinoh to optimize its marketing spend, improve sales performance by focusing on high-value customers, shorten the sales cycle, and reach new revenue targets.

Lansinoh