Case Study: YSL boosts fragrance launch engagement with Aryel AR experiences

YSL take the spotlight at Milano Fashion Week with a luxury fragrance unveiling, thanks to Aryel

YSL, the iconic Paris-based fashion house, faced the challenge of launching its new MYSLF fragrance digitally. Their goal was to translate the scent's complex, multi-sensory experience into the online realm to forge an emotional connection and drive in-store traffic for the launch during Milan Fashion Week. They partnered with vendor Aryel to create an immersive augmented reality solution using their AR platform.

Aryel developed a 360° immersive AR environment accessible via QR codes. This experience featured three interactive portals allowing users to explore the fragrance through filters, configurators, and olfactory visualizations, culminating in a voucher for an in-store gift. The campaign generated over 2 million QR code scans, a 48% higher sharing rate than Aryel's benchmark, and successfully turned one in five participants into brand ambassadors by redeeming their prizes.

YSL