Case Study: Sentinel Diagnostics boosts awareness and engagement with Aryel AR-avatar experience

Sentinel Diagnostics revitalize its marketing vital signs thanks to an AR-avatar therapy

Sentinel Diagnostics, a leader in in-vitro diagnostic research, wanted to increase awareness for its SENTiNAT 200 product at a major congress but faced the challenge of standing out and explaining its complex features in an engaging way. They turned to the vendor, Aryel, and used its no-code suite to create an interactive solution.

Aryel's solution was a web-based augmented reality experience featuring an avatar named Lisa who introduced the product and answered user-selected questions. This approach generated significant buzz at the event, leading to an average dwell time of 54 seconds on the AR experience and 77% unique views. The campaign was so successful it was later published on Sentinel's website and translated, resulting in a 75% higher memory recall compared to traditional content.

Sentinel Diagnostics