Case Study: Salone del Mobile.Milano boosts engagement with Aryel

Salone del Mobile.Milano reinvents the fair experience to dazzle 370k visitors

The customer, Salone del Mobile.Milano, a globally respected design event, faced the challenge of translating its energetic, creative spirit into its online display ads. Their goal was to guide people through the entire event journey with an engaging digital experience that moved beyond generic banners and reflected the event's depth, all while respecting its cultural identity. To achieve this, they partnered with the vendor Aryel and leveraged its creative technology.

Aryel implemented an interactive display ad campaign that spanned the entire event timeline. Instead of just measuring clicks, Aryel's platform tracked richer engagement signals like taps and swipes, which allowed the customer to build custom audience segments for retargeting. This solution delivered impressive results, including a 19% average engagement rate and over 14 seconds of attention time, successfully transforming initial interest into lasting engagement.

Salone del Mobile.Milano