Case Study: Salamini Beretta achieves spooky Halloween engagement with Aryel

Salamini Beretta bewitched consumers’ hunger through a fearsome AR feast

Salamini Beretta, a leading Italian delicatessen, wanted to create an interactive Halloween experience to generate buzz for its limited-edition salamis, rather than just drive direct sales. They partnered with the AR vendor Aryel to develop an engaging digital journey that would capture consumer attention during the spooky season.

Aryel created a "Catch the Items" AR advergame accessed via a QR code on the product packaging. This 30-second game, complemented by a Halloween soundtrack and effects, challenged users to catch virtual sausages. Players received a monster ranking and were directed to an Instagram filter to further engage with their new identity. The Aryel solution achieved over 76,000 unique gameplays with an average dwell time of 1 minute and 33 seconds, successfully generating massive engagement for the campaign.

Salamini Beretta