Case Study: Nodus Rug achieves a 33% increase in conversion rate with Aryel

Nodus Rug achieve +33% increase in the conversion rate, thanks to Augmented Reality

Nodus Rug, an Italian luxury rug brand, sought to elevate its online customer journey and address the common challenge of shoppers struggling to visualize how a rug would look in their own space. To provide a more immersive and frictionless shopping experience, Nodus Rug partnered with Aryel to leverage its Creatives platform for augmented reality (AR) product visualization.

Aryel implemented a WebAR campaign integrated directly into the Nodus Rug e-commerce site. This solution allowed customers to use their smartphone browsers to visualize rugs in their own homes using surface recognition technology, eliminating the need to download an app. As a result of working with Aryel, Nodus Rug achieved a 33% increase in its online conversion rate and saw a 24% reduction in product return rates, with one in four shoppers engaging with the AR features.

Nodus Rug