Case Study: VisionOttica achieves 976 new leads in under 30 days with Aryel

How VisionOttica focused on Gen Z, getting a clear view of 976 new leads in less than 30 days

VisionOttica, an Italian optician brand, struggled with high customer acquisition costs and needed to engage a younger demographic, specifically Gen Z and Millennials. The company sought an omnichannel strategy to connect with these audiences without appearing outdated. To address this challenge, they turned to the vendor Aryel and its no-code suite for Augmented Reality marketing campaigns.

Aryel implemented a WebAR "Catch the item" advergame, which was distributed both online and in-store. This engaging experience successfully generated 976 new leads in under 30 days, with 93% of users completing the game. Crucially, 75% of the leads were within the 16-34 age range, proving Aryel's solution was highly effective at reaching VisionOttica's target audience and refreshing its customer base.

VisionOttica