Case Study: Poke House drives TikTok engagement and store visits with Aryel AR Quiz

How Poke House achieved it, in this adv campaign featured on TikTok

Poke House, a global franchise in the retail food industry, faced the challenge of driving online engagement to a new physical flagship store, aiming to introduce its poke bowls as a premium product in an emerging market. To overcome this, they partnered with vendor Aryel to utilize its WebAR technology, specifically an AR Quiz, to create an interactive online-to-offline campaign.

Aryel implemented a gamified TikTok campaign featuring a multi-scene AR Personality Quiz with 3D assets. This solution drove over 204,000 interactions and 200,000 unique WebAR sessions in a single day, achieving an 82% quiz completion rate. The campaign successfully generated new leads at an exceptionally low cost per lead of €0.74, effectively bringing customers from online to the physical store.

Poke House