Case Study: Marcolin achieves 20% engagement with Aryel Immersive Rich Media

How Marcolin achieved 20% engagement rate thanks to Virtual Try-On Ads

Marcolin, a leading Italian eyewear company, faced the challenge of standing out in a crowded digital advertising space. They needed to move beyond static banner ads to create a more engaging and personalized experience to capture consumer attention. To achieve this, they partnered with Aryel to leverage its Immersive Rich Media advertising products, including Creatives and AI Insights.

Aryel implemented a solution using 3D Viewer and Virtual Try-On ads distributed via the Teads network. This allowed users to interact with and virtually try on eyewear products. The campaign was highly successful, achieving a 20% engagement rate, over 3 million unique interactions, and an average dwell time of 19 seconds on the ads. Aryel's

Marcolin