Case Study: Barilla elevates premium pasta marketing with Aryel Augmented Reality Packaging

How Barilla leveraged Aryel’s in its premium “Red experience” campaign

Barilla, a global leading pasta brand, sought to communicate the unique, multi-sensory experience of its premium bronze-drawn pasta. Traditional marketing methods were insufficient for conveying the product's taste and texture. The company partnered with Aryel to create an innovative campaign that would transcend these limitations and immerse customers.

Using the Aryel+ platform, Barilla launched the "Red Experience" campaign featuring augmented reality packaging. Scanning a QR code triggered a multi-sensory experience with 3D animations and sound to showcase the pasta's texture and journey from package to plate. This solution from Aryel was highly successful, achieving over 10 million QR code scans, an average dwell time of 1.1 minutes, and a 97% experience completion rate.

Barilla