Case Study: Conad Centro Nord achieves more engaging, transparent shopping experiences with Aryel

Conad Centro Nord’s AR-powered customer engagement

The Italian large-scale retail giant Conad Centro Nord faced a challenge in providing its customers with transparent, reliable, and timely information about product provenance and supply chains, which was a major pain point for shoppers. To transform this customer experience, they partnered with the vendor Aryel to leverage their Aryel Offline product for an innovative solution.

Aryel implemented a web app that used blockchain to certify product data and delivered it through a WebAR experience powered by their API. Customers could scan a QR code on packaging to be greeted by a virtual avatar that vocally shared certified supply chain information. This solution, which automated the process for new product batches, resulted in an average dwell time of 2.5 minutes on the AR experience, a 10x increase in user engagement over traditional campaigns, and a 75% higher memory recall rate for the content.

Conad Centro Nord