Case Study: Dog Heroes drives 500+ leads and a 30% conversion rate with Aryel AR gamification

+500 new leads and 30% conversion rate Dog Heroes’ AR Marketing success

Dog Heroes, a pet food brand based in Italy, faced challenges in generating qualified leads and driving first-time purchases in a competitive digital landscape. They partnered with the vendor Aryel to create an AR-powered gamification experience using their Creatives product to better engage potential customers and improve performance.

Aryel implemented a "Catch the Item" advergame using face tracking technology, which was distributed via ads, social media, and thank-you notes. This solution successfully generated over 500 new leads and achieved a 30% conversion rate on first-time purchases. The campaign also effectively showcased product ingredients and integrated directly with the brand's CRM to nurture leads.

Dog Heroes